Looking to collaborate with influencers? Here are 7 Questions to Vet Potential brand Collaborators

Reading Time: 6 minutes Influencer marketing makes businesses $5.20 for every $1 they spend on influencers.  A big part of Semrush’s marketing strategy is influencer marketing. Semrush collaborates with marketers like Lily Ugbaja, Erica Schneider, and Sarah Noel Block for Twitter thread takeovers. These threads, fueled by expert influence, attract significant, targeted engagements. In this…

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How AI Will Change Hiring

Skills-first hiring will become more achievable There are many benefits to hiring for skills over pedigree. “Focusing on skills and past experience and performance,” says Stacy Donovan Zapar, founder of The Talent Agency, “is a much more accurate predictor of success and will lead to stronger, more diverse teams that have both the breadth and…

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WhatsApp beta for iOS 24.17.10.74: what's new?

WhatsApp has just submitted a new update through the TestFlight beta Program, bringing the version up to 24.17.10.74. What’s new in this update? WhatsApp is rolling out an AR feature for call effects and filters, and it’s available to some beta testers! Common questions Answers Name of the feature? AR call effects and filters Status?…

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What Is The Difference Between A Marketing Consultant And A Fractional CMO?

Reading Time: 9 minutes In the intricate world of marketing strategy, businesses often find themselves in need of skilled orchestrators to navigate the symphony of brand building, audience engagement, and market presence. Picture your business as a symphony, each marketing component playing a crucial role in creating a harmonious melody that resonates with your audience….

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How Meta is advancing GenAI

What’s going on with generative AI (GenAI) at Meta? And what does the future have in store? In this episode of the Meta Tech Podcast, Meta engineer Pascal Hartig (@passy) speaks with Devi Parikh, an AI research director at Meta. They cover a wide range of topics, including the history and future of GenAI and the most…

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