I spent less than an hour hanging out with the legendary YouTuber Justine Ezarik before she had me in a chokehold. Literally. Jiujitsu has become an integral part of her weekly routine, and the Thursday I was hanging out with her happened to be a jiujitsu day. The move we were working on: how to use your Gi uniform as a tool to choke your opponent.
Next thing I knew, Justine, a creator I had been watching for years, had me tapping out. I was star-struck, shocked, and couldn’t breathe. I was in for a wild day.
Justine, better known as iJustine, started creating content in 2006. She was vlogging before Casey Neistat, doing “man on the street” interviews before TikTok, and livestreaming before Twitch. By the time I started my tech journalism career in 2017, she was already getting a million views per video as a solidified creator in the tech space. She’s a legend. So it was a no-brainer to include her in my Full Frame: Creators video series that aims to figure out how creators do what they do.
Tune in to the video above to learn how Justine got her start, see what gear she uses, and watch how seemingly effortlessly she creates content, week after week. Or simply tune in to see how a Cybertruck delivery goes.
Also, this happens to be the last video I will be making as a Verge employee. Next week, I’ll be making the jump to independent creator. I learned everything I know about making stuff for the internet here at The Verge, and for that, I am forever grateful. But of course, none of this would be possible if it weren’t for you reading and watching it. I appreciate you so much, bud. Thank you. <3
