Regularly review the performance of your targeted keywords using Twitter Ads’ analytics tools. Focus on metrics such as engagement rate, click-through rate, and conversion rate. Remove underperforming keywords and keep track of high-performing ones to optimize future campaigns.
Expand your reach by using variations of your primary keywords. This includes synonyms, related terms, and long-tail keywords. This approach helps you capture a broader audience and discover which specific terms resonate best with your target audience.
Target keywords that are relevant to your competitors’ brands or campaigns. This can attract users who are interested in similar products or services but may be looking for alternative options.
Incorporate seasonal or trending keywords into your campaigns. This can help you tap into current interests and events, making your ads more relevant to users’ immediate concerns or interests.
