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Accelerate: With Accelerate campaigns showing up to a 42% lower cost per action** compared to advertisers who run a Classic Campaign with LinkedIn, we’re continuing to introduce new functionalities to help B2B marketers tailor their campaign to achieve their marketing goals. This quarter, they will begin to have the option to add a video or document ad, like an eBook, whitepaper or customer testimonial, in addition to a single-image, when creating an advertising campaign with Accelerate.
And, to help them better achieve their campaign goals, we’re also beginning to introduce new campaign objectives for Accelerate, including brand awareness, engagement, website conversions, and video views. All new formats and objectives will ramp slowly across the globe over the coming months, while the Accelerate beta is now available for lead generation and website visit objectives to all advertisers globally in all languages, with AI creative creation only available in English.
What Customers Are Saying
About Live Event Ads:
“Reaching current and future customers through our events is critical for us to drive product awareness, adoption, and ultimately build the Salesforce brand. Over Dreamforce, we leveraged our Data Cloud and Marketing Cloud to identify CRM audiences to target within LinkedIn. With LinkedIn Live Event Ads, we were able to target AI-interested decision makers with relevant messaging, which resulted in an increase in quality viewerships and continued collaboration to grow our events pipeline.”
Erin Oles, SVP, Strategic Events at Salesforce
About Accelerate:
“Accelerate has helped Advantive achieve astonishing success by helping drive significant leads to a number of our campaigns across our various verticals. By having the right team and tools at our disposal with LinkedIn, we have seen strong performance and are excited to only see that performance strengthen over time!”
Phillip Montalvo, Senior Manager, Demand Generation, Advantive
“With Accelerate, we’ve been able to not only improve top-line metrics, such as decreasing our CPCs by more than 50%, but also be more efficient with campaign management and creative optimizations.”
Veronica McGhee, VP, Paid Social Director, Cramer-Krasselt
“Thanks to LinkedIn’s Accelerate campaign, we were able to reach a significant volume of potential clients with a cost-per-click that is competitive with other media and a click-through rate above average. Audience signal segmentation allowed us to expand the audience size without compromising click quality. Today, Accelerate is, for us, the most important format in terms of strategy and investment.”
José Manuel Campos Rey, Marketing Department Director and Partner at Femxa
“LinkedIn Accelerate has proven to be a valuable tool for piloting our campaigns. We have experienced 30% reduction in end-to-end campaign setup and launch time. Its user-friendly interface and scalability makes it an ideal solution for streamlining our campaign launches.”
Soumyajit Day, Global Head of Digital Experience Optimization, Thoughtworks
All features will begin ramping globally this quarter. Learn more about today’s news from our VP of Product Lindsey Edwards.
