Harnessing AI for Professional Branding

Reading Time: 29 minutes

Your LinkedIn profile is more than just a digital resume – it’s your professional brand’s frontline. But are you leveraging it to its full potential? Today, we’re unlocking the power of AI to revolutionize your LinkedIn presence.

Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We’re talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence.

Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who’s been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka’s got the inside scoop on maximizing your LinkedIn impact through AI.

Whether you’re a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let’s dive in and start harnessing the power of AI for your professional branding!

AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about:

✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it.

✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding.

✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market.

Learn more about Viveka von Rosen

Resources & Brands mentioned in this episode

Full Transcript

(lightly edited)

LinkedIn Profile Makeover – Harnessing AI for Professional Branding with Viveka von Rosen

[00:00:00] Viveka von Rosen: Too many people in the past have let sleeping dogs lie. They’ve let their old profiles. Just lie because I just like the thought of actually redoing everything. I just can’t. So I’m just going to let this LinkedIn profile misrepresent me because I don’t have the energy to shift it into what I’m doing now.

No, it’s a couple of prompts and suddenly the whole profile has changed and you can do that, like I said, in literally seconds or minutes and, and me, I mean, as much as I’m. Pretty clear on who I help and how I help them. You know, there’s like, Oh, but now I want to focus on this. So I can literally go in, take my about section or my headline or whatever and say, you know, I’m really interested in the liminal zone right now.

Can you work that in? I’m really interested in talking about is imposter syndrome a real thing? Like whatever I’m working on, I can in a matter of seconds shift the voice or at least the focus of my LinkedIn profile. And that is incredibly powerful.

[00:00:59] Mike Allton: Welcome to AI in Marketing: Unpacked, where we simplify AI for impactful marketing. I’m your host, Mike Allton here to guide you through the world of artificial intelligence and its transformative impact on marketing strategies. Each episode will break down AI concepts into manageable insights and explore practical applications that can supercharge your marketing efforts.

Whether you’re an experienced marketer just starting to explore the potential of AI, this podcast will equip you with the knowledge and tools you need to succeed. So tune in and let’s unlock the power of AI together.

Greetings program. Welcome back to AI in Marketing: Unpacked, where I selfishly use this time to pick the brains of experts at keeping up with and integrating or layering artificial intelligence into social media, content, advertising, search, and other areas of digital marketing. And you get to learn to subscribe to be shown how to prepare yourself and your brand for this AI revolution and come out ahead.

Now your LinkedIn profile, that’s more than just a digital resume. It’s your professional brands frontline, but are you leveraging it to its full potential? Today we’re unlocking the power of AI to revolutionize your LinkedIn presence. Now get ready to discover how cutting edge AI tools can transform your profile from overlooked to in demand.

We’re talking about strategies that can elevate your professional brand, attract your ideal connections and position you as a leader in your field, all with the help of artificial intelligence. Our guest Viveka von Rosen is a LinkedIn marketing powerhouse who’s been pioneering the integration of AI into LinkedIn strategies with over 18 years as The LinkedIn Expert and now founder of beyond the dream board, Viveka has got the inside scoop on maximizing your LinkedIn impact through AI. Whether you’re a seasoned professional or just starting out, this episode is going to be packed with so many actionable insights to supercharge your LinkedIn profile. Hey, Viveka, welcome to the show.

[00:02:50] Viveka von Rosen: Hello. It’s so good to be back here.

I’m like, I am going to hire you to do the voiceover and do my intros for everything all the time from now on.

[00:03:00] Mike Allton: Thank you for that. I appreciate it. I have to say all I’m bringing is the energy. You did the hard work to be the LinkedIn expert for 18 years. And I, and I’ve often said, just to be transparent, Claude writes these intros.

I tell it what to say, and it writes these fantastic intros for me to read. So we’re always using AI, right? And. Like I mentioned, you’re the LinkedIn expert. You’ve been that way for years. I’ve had you speak on Agorapulse shows and summits and that sort of thing for a long time. I’ve always appreciated your insights.

Tell me how the introduction of AI tools has changed things specifically for LinkedIn profiles.

[00:03:38] Viveka von Rosen: It’s So huge. I was, I mean, I was still in my old company when I was introduced to AI. And in fact, the old company, it’s so funny. I’m like, you could take Vengroso out of the intro and now I’m going to talk about it.

We transitioned into, we transitioned into a software company using AI. before I even left. So it’s I mean, I love a I so much when when I was doing linked in profiles as linked into business. And then, as I was doing them with the company when we were doing digital sales transformation, I mean, it would take At least two to four weeks to do a really good LinkedIn profile, we would have to enter, you know, we, we were hiring writers.

The writers would have to interview, we’d have to transcribe the interviews. We take those transcribed interviews and then we’d like use our strategy and our SOPs and our blah, blah, blah, blahs, which we would have to teach the writers ahead of time so that they were writing our LinkedIn profiles in our style.

Now I go into, you know, Gen AI tool of choice. I happen to use chat GPT. I season the season, the pan, you know, according to our friend, Jordesh Johnson. I love that. I love that metaphor seasoning the pan. I seasoned the pan with as much information as I can get from them. And I literally have a few prompts that I pop in there.

And all of a sudden we have, you know, headlines about sections, experience sections. Requests for, for recommendations, like all the things that used to take weeks, scripts for the audio portions, like things that used to take weeks and weeks and weeks and weeks and weeks to do. I can literally pound out in a matter of less than an hour with my clients.

And you know, obviously there’s still some tweaking that’s needed, but we LinkedIn profile done in no time at all. It’s, I mean, it’s crazy how much it’s changed things for us.

[00:05:47] Mike Allton: That’s awesome. And I can, I can personally attest to that. I started using chat GPT to work on my LinkedIn profile. The first time was like 10 months ago when, when I was doing a pivot and then the second time was just a couple of months later when that pivot didn’t work out at all.

And I realized, you know what? I really just need to focus on AI and help myself and help marketers level up with AI. And I was actually thinking just a month ago, I need to go back because February 20th, 24, my utilization and knowledge and the models themselves were far less capable than they are. As of today, we’re recording this on September 18th, 2024.

Walk us through if you would. And folks, we’re going to get into some of those specific sections in just a minute, but I want to stay high level for, for a moment, walk us through some of the key AI tools, like you mentioned chat GPT that you recommend for LinkedIn profile enhancement and how they benefit users.

I don’t know if that’s the only tool you use, maybe there’s others.

[00:06:48] Viveka von Rosen: Yeah, mainly I use chat GPT. I do use Magai as well. Because I love that I can just save my prompts in there and I’m graphically impaired, so anytime I need to do a graphic, not so much for the profile itself, but you know, for. For blog posts, et cetera.

I go into Magai and I have Magai make all my images, which I’m then put into, uh, Canva. And because Canva has all its AI ness now it can, you know, it, it can tweak that really easily too. So it’s, I mean, it’s just incredible. And then engagement itself, you know, I use our old tool from Vengresso what’s it called?

FlyEngage. What’s it called again? FlyEngage for engaging within LinkedIn. So I, you know, there’s a lot of tools out there, but I would say those are the ones that I use most often is chat GPT, Magai FlyEngage, and Canva.

[00:07:43] Mike Allton: Yeah. Yeah, I’m pretty much the same way. We talked about Magai all the time on the show.

Yeah I, I am the same way with graphics. I have for my blog posts, I have this recurring theme where it’s, it’s a bear in a star Wars setting. And, and I had the same prompt and I just tweak it a little bit for every blog post. It’s always the same. A bear in human clothes wearing a fedora in a Star Wars setting, teaching AI or thinking about data personalization or working with small business owners or whatever, you know, and DALL-E 3 comes up with really great images.

I reroll them every once in a while, but that’s it. And then I pull those into Canva, like you said, fit them into my templates and I’m done.

[00:08:23] Viveka von Rosen: And[00:08:24] Mike Allton: that’s the key.[00:08:25] Viveka von Rosen: Yeah. That’s the key. Easy is the key. It’s really funny cause I was writing out my prompts and then I’m like, Oh wait, there’s the prompts section in Magai.

So then I was like, Oh duh. So I took my prompts and I put it in the prompt section of Magai. But then I realized I’m not always in Magai and a lot of times I’m in chat GPT. I’m like, Oh yeah, wait, I have this thing called fly message, my old company. Right. So I put my prompts in fly message. And now it’s just, you know, dash Magai prompt, dash this prompt, dash that prompt.

And like, done. I mean, it is, it’s, it’s incredible. I could, there is no way that I would be where I’m at in my business in less than a year if I hadn’t had AI. There’s no way

[00:09:09] Mike Allton: it is such an expediter. And for those who haven’t used it yet the reason we can, I are talking so much about Magai is because it’s a wrapper for all the large language models.

So you, you give it prompts just like you would chat GPT, but you can pick and choose. Do you want to use chat GPT? Do you want to use Claude? Do you want to use Genesis? Which model? Maybe you want to use GPT 4. 0, or maybe you want to try the 1. 0 preview, or maybe you want to use Claude 3. 5. A lot of it might depend on.

Your experience with those models and the output that you’re trying to get. But no matter what model you’re using, you can have a custom persona, which is their version of a custom GPT that’s saved that can be used on any large language model. So like they don’t all support that custom GPT that saved prompt kind of format.

So we’re using the large language models to create. Copy essentially for our linkedin profiles, but I know a lot of folks are worrying about the fact that they may be losing their unique voice or their style when they’re using a I in this way. How do you recommend them that they use AI and they keep that authentic voice and particularly for linkedin profiles?

[00:10:21] Viveka von Rosen: Well, you know, the more you use it, the better it is. And I, I, that was a legit concern, certainly in the beginning of AI. I mean, some of the, some of the stuff that chat GPT came up with and, and even Magai came up with at the beginning was like me h the seasoning the pan thing that that, that Jordache Johnson talks about, which is simply the more information about yourself and your voice that you can get into a particular chat stream, the, the more authentic your voice will sound and

so by seasoning it enough, the content that comes out sounds like the person or sounds like me when I’m doing it for myself. And it just takes a little bit now of editing. And there’s no spelling and grammatical errors, which is winning. So I, it’s, you know, it’s a little bit scary, but the more you use it, the more authentically your voice will come out and you can, you know, Never use the word dwelve again, you know, you can tell, and not that it listens, you know, and can you please cite this, like, let’s get rid of the hallucinations, like all of that.

Right. But can you please cite any facts because, you know, chat GPT and, and, and the other ones like to make stuff up. But the, the, the more you use it, the, the more authentic the voice sounds and If you’re really worried about it, then, then by all means, go in and add your own stories, add things that chat GPT couldn’t possibly know about you.

Add those personal stories. It, it really is the differentiator when you are writing. Cause otherwise we’d just be creating all of our content through chat, GPT, posting it automatically to our content, you know, to our streams and going out, we’re done. But, but by adding that personal story as our friend, Chad would say, you know, Story catching and getting that information into our content, the more authentic it, it continues to be.

And it’ll stand out from the, the, the obviously AI created content out there. Yeah,

[00:12:27] Mike Allton: you’re absolutely right. You can give the AI Samples of your writing. Go, go find the blog posts or letters or anything, emails that you are most proud of. Yeah. Before AI, every word on their typos and grammar and all curse words and all, whatever it is, find that and give that to the AI and train it like you would an intern.

This is how I write. Like you would train a ghostwriter. And to your point, if you’re, if you still aren’t comfortable doing that, well then let AI, Help you build a framework for what it is that you should be putting into these, these various fields. And like I said, we’re going to get into some of those specific LinkedIn sections in a minute.

But the one other thing that I want to ask you about is that. You’ve been doing this for years. You’ve worked with so many clients. You’ve seen so many people do the wrong things and make mistakes on LinkedIn. I want you to think about some of the most common mistakes you’ve seen people make on LinkedIn, but also couch it from the perspective of how AI can help us today.

Now. some of those mistakes.

[00:13:32] Viveka von Rosen: Yeah, well spelling errors and grammatical errors, that’s number one. And I’m, I’m totally guilty of that. Everything I write, I just go, keep the content exactly as it is, but please fix my spelling and grammatical errors, then I’m done. Because I’m a terrible, terrible, terrible, Like I just, that was the only class I ever flunked in school.

You know, people still see LinkedIn as a resume on steroids. I’m like, how do you still, you know, 20 years later, see it as a resume? It’s a marketing tool. It’s a, it’s a business tool. It’s a sales tool. But anyway so they, you know, they don’t use. all the features and even the features they’re using, they use it like a resume.

So instead of the 220 character headline telling people who you help and how you help them, kind of your little mini elevator speech, it’s CEO of such and such company. And CEO spelled incorrectly. Like no lie, CEO.

I don’t know. I it’s crazy. So, you know, you need to fully utilize all of the features allowed you on LinkedIn because each section. makes you more findable in online, but it also lends to your own credibility. So things like headlines using the full 220 characters, but again, focusing on who you help and how you help them.

And then who you are creating from that, you can create a little script for the audio section, which may or may not even be around by the time this airs. You know, expanding on that for the about section refining that for the experience section, like all of these things you want to get your own information into, obviously, but you don’t want it to be a resume.

When I worked at that other company, you know, we’d always say you need your LinkedIn profile to be a resource, not a resume. And so if you were looking at your LinkedIn profile, What would you, what would you want to read? What, you know, how would you want somebody else’s profile to help you if you were reading your own profile?

Are you, would you buy from yourself, you know, or, or would you be like, yeah, that person clearly doesn’t care about me. They’re more interested in being in the, you know, president’s club for 25 years, whatever. So you need to read your own profile from the eye of your audience and see if If you would yourself engage with you, if you were him or her, I don’t know.

I’m saying, you know what I’m saying? Your, your profile needs to be a resource. That’s all I’m saying.

[00:16:11] Mike Allton: That’s right. You need to speak to your audience and not just about yourself. I used to design websites and I had to always push back on clients who, I mean, they wanted to put the most. God, awful atrocious things on their website.

Cause this is a long time ago. I was working with small businesses. They’d want to put gifts and memes and things on, on their website. It’s like, no, it’s not about what you like. It’s not at all. You, you might hate these colors, but. If your audience loves these colors, if your audience loves this messaging, we want to keep it in anyways.

[00:16:42] Viveka von Rosen: I’m my audience now. I’m not an old white guy anymore. I mean, I never was an old white guy, but like I’m my own audience. So my branding is like in perfect alignment with my audience, which is essentially me.[00:16:56] Mike Allton: That’s that’s hugely important. In fact, I should mention I’ve had a checklist for linkedin profiles for all of you listening.

I’ll put that in the show notes. That’ll be a quick stop guide for you to work through. These are the different things I need to think about. Because it isn’t just headline and about like many people stop there. But I do want to pick your brain for just a second because as I said, I’m about to do it.

Refresh my LinkedIn profile and one of my struggles is with the headline because I work full time for Agorapulse And I also have The Social Media Hat in this podcast. Yeah, and They’re definitely different audiences. So I’ve struggled to come up with A phrase and I’ve almost felt like it’s not appropriate for me to use a phrase of, you know, who I help and why I help them or anything along those lines.

And so instead I go back to, you know, this is what I do at Agorapulse, this is what I do on the side. Do you have a different take on that?

[00:17:54] Viveka von Rosen: Well, you know, you, I, I would do exactly, I think what you’re, you’re hinting at, which is simply. Go, this is what I do for Agorapulse and we, and Agorapulse helps these people do this thing.

This is what I do in my podcast and it helps these people do these things. This is what I’m really interested in and I help these people do these things. What are the commonalities and are you able to create a 220 character pro headline from that? And then just let, you know, and then it’ll give you one and then you’re like, can you give me five more?

And then you can say, I like this and this and this, because that’s what usually ends up happening with my clients will, I’ll have it give me, give me five options, tends to many I found out. So I have it give me five options and we pick and choose the phrases we like. And sometimes we can just piece them together ourselves.

Or sometimes we just go, we’d like this, this and this. Turn it into a headline. But that, you know, and, and if you don’t get anything you like, that’s also information and you can say, okay, I don’t like any of that. Can you do this instead? The, the more you work, it’s just, you know, chat GPT is just like working with, with anyone else.

The more information you give it, the better the results are until it goes into the hallucinations. And then it starts giving you total crap. In which case you say, stop hallucinating. Let’s get back to That’s what I get back to when I asked for it first. But anyway, that’s what I would do. I have these interests.

What are the commonalities? Can you create a profile, a headline from that?

[00:19:24] Mike Allton: Love that advice. And you’re absolutely right about the number of choices. You get more than five or six choices. Now you’re getting into a paradox of choice situation where it’s too many to choose from so you cannot make a choice.

One of the things that I love about the newest version of chat GPT, we don’t often talk about news and that sort of thing on this show cause it becomes dated so fast. But again, we’re recording this on September 18th. And as of this week, open AI has released their latest version of chat GPT one dash preview, which is a horrible name, but it’s a really interesting model because it reasons it deliberately takes the time to think about what you’re asking it to do.

And the reason I bring it up is because With, with Chet GT 3.5 and 4.0. mm-Hmm. . You tell, I need a headline that’s two 80 characters or less. It will fail every time. It’ll give you four every time. It 305. It doesn’t care. It’s like whatever. You figure it out. You do the math. Human . Exactly. The newer models will be better.

There’s so much better at that. You, you tell the character, count it, it’s, it may not be perfect every time, but it’s still gonna be so much closer. You’re only off the day. You’re only on two

[00:20:33] Viveka von Rosen: characters. Right? So you can take off your period and you’re good. Yeah, I can change an[00:20:37] Mike Allton: and to an ampersand. And yeah, there’s there’s tricks that we know we[00:20:40] Viveka von Rosen: can get away with.

Exactly. And eventually it’ll be able to do words on images too.

[00:20:48] Mike Allton: Yeah. Yeah. The image modality is coming and it’s going to get so much better. Folks, we’re talking with Viveka von Rosen about the ways that you can leverage AI to improve your LinkedIn presence. And in a moment, we’re We’re going to dive into tailoring your profile for specific goals and more.

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[00:22:19] Viveka von Rosen: I like seriously need to take half to a full day a week and just like, listen to your podcast and go into Magai.

And do like all of its lessons and stuff, because I know as well as I’m using AI, I’m, I’m just listening to you talk in that ad. I’m just like, Oh, you can do that?

[00:22:40] Mike Allton: Yeah, yeah. And that point I made earlier about being able to change the language model. Once you start using AI extensively, you’ll find that different language, large, different large language models will work so much better for different use cases.

Like if you’re writing copy, Claude is actually much better. You know, it’s something where, you know, we’re talking about. Segments of our profiles that have large bits of text. You might want to try using Claude for those. And it’s so easy in Magai just to flip back and forth, even in the same chat. So you can prompt it using chat GPT and then say the same prompt again with Claude and compare the results.

[00:23:17] Viveka von Rosen: Is preview in, in Magai yet?[00:23:21] Mike Allton: Yeah.[00:23:21] Viveka von Rosen: It is.[00:23:23] Mike Allton: I don’t think it is. No, I don’t think it is.[00:23:26] Viveka von Rosen: I did. I, I’m sure[00:23:27] Mike Allton: that’s coming.[00:23:27] Viveka von Rosen: I haven’t played enough with either with, with it anyway. So, but that’s so cool. Yeah, that’s, I mean, I love when I’m creating my images because to your point, like, I won’t use Dolly anymore because, but but some of the other images that it’s creating and it keeps adding new image makers all the time.

And it’s, I mean, some of the images are blowing, Like you could see in the progression of my blog posts, like when I was using Dolly at the very beginning, which, which was mind blowing to me then. And, and compared to the images that we’re getting now, it’s like, wow, so cool, so cool.

[00:24:05] Mike Allton: Yeah. Yeah. So let’s, let’s, let’s talk about LinkedIn some more.

And I wonder if you could share an example of a client or someone you’ve worked with who basically transformed their LinkedIn profile using AI, And how you applied some of these AI powered profile strategies.

[00:24:23] Viveka von Rosen: Yeah, yeah. Well, so every client but you know, it’s funny cause one of my clients hired actually three of my clients hired me to do, they thought they were hiring me to help them with their LinkedIn.

And so, which is great. Like I’ll, I’ll, I’ll still do that, but it was really interesting because these three clients all hired me to help them with their LinkedIn to find JOBs. And So we, we spent, you know, our, our first one or two sessions getting all of the information together and starting to build out their LinkedIn profiles.

So back in the day, number one, that would have been closer to a four or 5, 000 investment for them. It would have taken me, like I said, weeks and weeks and weeks and weeks and weeks. But now it’s a 1, 500 investment. We don’t just do profiles. We do profiles and messaging and content strategy and all of those things because we can get that much in.

So for, for all three of these ladies like. One ish sessions in, they all decided they wanted to start their own businesses. They’re like, you know what? We actually don’t want to J a job. Great. And so before that would have been, well, you know, throw that 5, 000 away, but since we already. Had built out their, their voice and because they were seeing kind of in the same arena, but they were just wanting to create their own thing rather than work for somebody else.

We could, in a matter literally of seconds, Rework their entire profiles. So instead of another two weeks and another 5, 000, like we were able to completely rework their profiles to their satisfaction in, in like just no time flat. So that is incredibly powerful. And to your point, right? You thought you had this rebrand back in February, things didn’t work out.

Too many people in the past have let sleeping dogs lie. They’ve let their old profiles. Just lie because I just like the thought of actually redoing everything. I just can’t, I just can’t. So I’m just going to let this LinkedIn profile misrepresent me cause I don’t have the energy to shift it into what I’m doing now.

Now it’s a couple of prompts and suddenly the whole profile has changed and you can do that, like I said, in literally seconds or minutes. And, and me, I mean, as much as I’m, pretty clear on who I help and how I help them. You know, there’s like, Oh, but now I want to focus on this. So I can literally go in, take my about section or my headline or whatever and say, you know, I’m really interested in the liminal zone right now.

Can you work that in? I’m really interested in, in, in talking about, you know, is, is imposter syndrome, you know, a real thing, like whatever I’m working on, I can, in a matter of seconds, Shift the voice or at least the focus of my LinkedIn profile. And that, that is incredibly powerful. We used to do that in posts, not in our actual profile itself, which is more like a website and was much more what much more stagnant in the past.

[00:27:34] Mike Allton: That’s so powerful. I love those examples. Thank you for sharing that and we’re gonna come back to that and for just a second, but let’s talk about the different linked in sections because there are a lot, right? We talked, we mentioned, we talked about headlines. We’ve talked about about and you mentioned experience and the descriptions in there.

So I can help with all those.

[00:27:56] Viveka von Rosen: Oh yeah. 100% and they kind of grow, build on each other too, which is what’s so cool, right? Because once you have your headline, you go, you know, can you expand on, I, I can even pull out my actual prompt or I can share my prompts, you know, in the show notes later. But like, I like number two.

Can you expand upon that? Well, you know, instead of me just gasping. Sure. No. Let me just actually read the prompt. So here’s okay. So we’ll

[00:28:22] Mike Allton: just workshop my, my LinkedIn profile in the recording.[00:28:25] Viveka von Rosen: Perfect. Perfect. So, so my LinkedIn headline prompt, very, you know, it’s not that you are a social media and copywriting expert.

I would like you to help me with LinkedIn. I would first like you to write a 200 and this is before LinkedIn could, or AI could count. So now I can go back to the 220 character headline, no emojis. focused on my ideal client, their point of pain and how I help them leave room for my title and company at the end of this professional headline.

So it’s not rocket science, science there, but you know, that’s, that’s just it. You’re a social media and copywriting expert. I’d like you to help me with LinkedIn. Here’s the character count. No emojis, focus on my ICP. I’ll, it will have already known my ICP obviously by this point. Oh, but by the way, you know, we can use LinkedIn to help us get all of those, not LinkedIn, but we can use, um, AI to help us get all of those foundational pieces in place, because a lot of my women, like I mentioned, are coming from corporate into entrepreneurship and maybe they’re in the same, you know, Industry or they have the same audience or maybe they don’t, you know, like me, right?

And so I actually used AI to help me find my audience, help me find the type of language that my audience would align with. And it’s easy for me cause my, I am my audience, but you know, for people whose audience is different from who they are. A I can help you with that. They can help you find your ideal customer profiles.

They can help you find your buyer personas. They can, it can tell you what I said. I’m like, they like their people. It can tell you, you know, what colors are interesting to them. It can tell you what kind of, what tone of voice and you take all of this then and then build your chat, build your GPTs out of it.

I mean, it’s, it’s so incredibly powerful. Anyway. I went on a diatribe. So that’s the, that’s the LinkedIn headline prompt. And then from that, I just, okay, so we choose our section. That’s, this is the literal prompt. I’m reading it off my screen right now. That’s great. Always be polite to the AI cause always, always, always pleasing.

Thank you. Pleases and Your mama raised you that way. That’s great. I like number three above. Please expand on this in the about section, which is up to 260 characters. And now I can be honest about the character count. Please make sure the about section is focused on the buyer, their needs and how I can help them.

Please write this in the first person person and start with a a call to read. because sometimes it remembers what a CTR is, sometimes it doesn’t, which is an interesting and verified, so stop making stuff up, chat GPT, a interesting and verified quote or statistic that will grab the attention of my buyer.

Add lots of white space to the content. Use lists, numbers, or bullets where relevant. Here’s my current about section. Please integrate, copy, paste your about section that you have. If you want, you could just copy and paste that straight in. And then from that, it can say, I can go into, and I don’t do so much as many experience sections cause they tend to be more traditional.

Like, but you know, now take my about section, focus on my buyer and bring in some of the products and services that I offer copy and paste link to my website and, and you have 2000 characters to do that. Okay. So, like, all of that, again, especially since I’ve already got the prompts written, seconds. Takes seconds.

It’s crazy.

[00:32:04] Mike Allton: It’s crazy. And to your point, if, Those of you listening, you haven’t taken the time already to identify your target personas and your ICPs, your brand voice, and that sound, that’s kind of stuff that’s absolute pre work you can start with. And that will still take time, but it won’t take, you know, 30, 60, 90 days.

Like it might with a PwC consultant. This is something that you can just have a conversation.

[00:32:27] Viveka von Rosen: Yes.[00:32:29] Mike Allton: Yeah. You’ve Magai’s marketing expert persona, right? And you say, look, I want to develop my target audience. Ask me questions. And it’ll start asking you questions about, you know, who you’re serving, what your products, what your business, it’ll ask you all these things.

And it’ll help you develop that in short order.

[00:32:49] Viveka von Rosen: Yeah, it’s, it’s incredible. In fact, I blow my clients minds because a lot of them aren’t as AI savvy. Not that I’m super AI savvy, but a lot of them are down the ladder from me. And I’ll, you know, I’ll get into Magai and, and use either the brand, brand voice, GPT, or, or the marketing GPT, or one of the many other GPTs they have.

And I’ll be like, You know, I’ll be asking my client the question badly typing in the answer, but it doesn’t matter if you can’t spell or type because, you know, it understands. And, and then, and then we started, you know, it’s just, and then I’ll ask them more questions that I’m being fed and they’re just like, so blown away by my deep level of knowledge of brand, brand voice, et cetera.

I’m like, I have to tell the truth at some point. I’m like, Okay. I’m just using a tool. It’s, it’s really cool. Check this out.

[00:33:35] Mike Allton: And there’s nothing wrong with that. I say that on this podcast all the time. I have six podcasts and the only way that I’m able to do six podcasts is I have custom GPTs personas that are helping me develop the run a show for each one of these.

So these questions in large part, Claude wrote them. I mean, obviously I had input into how this works and how this runs. Right. But I have to invent these all the time. So you’re working with clients and let’s say they’re going after a job or they have very, very specific career goals. How would you use AI tools to help somebody in that situation?

[00:34:12] Viveka von Rosen: Yeah, and I mean, this is what we did. We went right into the job section of LinkedIn. We looked at jobs that they wanted. And this is where you don’t even have to plagiarize anymore. We went into the job descriptions and then there’s a, another section in jobs on LinkedIn where it actually tells you the requirements that it needs and literally copy and paste, copy and paste into chat GPT and say, you know, Right, Mia, whatever, you know, integrate this into my about section so that we have these words or phrases in my about section.

Right. Introduction. So I can find someone mutual that I have in common with, with the person who posted that job on LinkedIn using these terms or phrases or whatever, you know, write a cover letter for me with these terms or phrase like you just, You pull in the information and then you let, you let GPT do the, do the, boring stuff.

Let it do the boring work and, and, and put that into a voice for you. But yeah, now you can have. You can have a separate resume depending on which job you’re applying for. You can have a different cover letter depending on what job you’re looking for, you can change up your LinkedIn profile.

Like this week, I’m going to be applying for this job. So my about section is going to read this, but next week I’m applying for that job in this different industry. So now my headline and my about section are going to read differently. Like you can change it up that quickly if you need to. But don’t call me to do job searching because I really don’t know.

[00:35:47] Mike Allton: But that is huge and powerful advice. The first point was that, and a lot of people don’t think to do this, searching what’s already on LinkedIn outside of your profile for the actual language to use. I mean, in marketing, we’re used to doing this by researching and surveying customers and talking to them, having discovery calls and learn from them the language that they’re using to describe their problems.

Well, it’s the same thing. Just now, you know, the problem is that this company has a job opening. They need to fill it. You are the product. You are the solution right there. Yeah. So I love, I love that tip. And, and your, to your point, If instead of spending time laboring over and about that, I’m just going to write myself, I instead spend the time laboring over a custom GPT or an AI that understands who I am and can help me craft this stuff.

You’re right now. I can rip them out on a regular basis. Things that would have been a blocker for me in the past, because I don’t have time to write. 3, 4, 20 different cover letters. I don’t have time to change my about every single week. No, I can in seconds. That’s awesome.

[00:36:55] Viveka von Rosen: Seconds. Copy, paste, boom, done.

You want it in another language? No problem. I mean, there’s really cool, like for those of us, we were talking, we were chatting before the show about, you know, being digital native and where would you live if you could, and. So what if, if you wanna go move to Ecuador or France, great. Here’s my profile. Can you write this in French, please?

Can you write this in Spanish please? Right. The problem with that is people start responding to you and asking you questions in French or Spanish, and you’re like, no,

no.

[00:37:30] Mike Allton: That’s where AI can help too. And pretty soon you’re gonna have chat GT on your phone where you can have that verbal conversation and, oh, I already do a few, the translation. Yeah. Oh[00:37:39] Viveka von Rosen: my God. The AI features on some of these yeah. Translation tools. Crazy.[00:37:46] Mike Allton: We’ll all have universal translators. I do want to ask about pitfalls.

Are there any pitfalls? Any ethical considerations when it comes to using AI for the kinds of things we’ve been talking about?

[00:38:00] Viveka von Rosen: No, no, just use it. No,[00:38:03] Mike Allton: nope, not at all.[00:38:04] Viveka von Rosen: There’s no ethical considerations. Just do it. You know, what’s interesting is a lot of the like when I publish my books or when I write for like fast company or whatever, you have to say, if any of the content is AI generated, so, you know, ethically, if you are using AI, tell people you’re using AI, like I will put when I remember AI generated image, you know, So it’s, it’s good to let people know what’s, what’s AI and what’s not.

Plus if you use the word dwell, they will know you are using AI. So there’s that obviously, you know, and you can use AI to do this, but, but check to make sure you’re not. Directly plagiarizing somebody else. Cause that’s not going to be an excuse for long. Like I didn’t know chat GPT wrote it for me. I didn’t know I was plagiarizing Brené Brown.

Don’t go into your AI like with the intent of actually plagiarizing someone without plagiarizing. Like, can you write me an article that sounds exactly like Brené Brown, but don’t use her exact, you know, like, don’t, don’t, don’t, don’t. Manipulate AI that way so that you can sound smarter than you are.

AI is going to make you sound smarter than you are anyway. Like you don’t need to go the extra step. And do take the time to read through the answers and fact check, et cetera, et cetera. There’s all kinds of, I mean, there’s just. There’s going to be all kinds of compliance issues, especially depending on what, what industry you’re in that we haven’t even like touched upon yet that everyone’s going to have to be aware of in time.

You know, obviously there’s deep fakes that hopefully none of us are involved in, but you know, all of this is, is there, there’s a whole industry being born around all of this right now. I think just try to be as authentically you as you can be. Treat AI like. An employee that you have that is helping you create marketing, sales, whatever content, and, and direct it in the best way you can, just like you would direct an employee.

[00:40:08] Mike Allton: Yeah. And in fact, I loved your point about not directing the AI to use somebody else’s voice, a lot of the early AI tools would have like dropdowns for voice and they would encourage you to use voice. To pick a known celebrity, you know, create a social post and the voice and style of Gary Vee. Well, that’s, that’s not me.

I’m obviously not Gary Vee, Gary is Gary. Why would I want to create social content? That’s supposed to sound like him. That never made sense to me. And I like that. We’ve pretty much gotten away from that. You know, you can, you obviously have the freedom to type that in if that’s what you want to do, but you’re not encouraged to.

[00:40:45] Viveka von Rosen: And then you’re not authentically you.

And then.

[00:40:48] Mike Allton: Yeah.[00:40:49] Viveka von Rosen: And then, yeah, like I just, you, you need to be as authentically you. Yeah. One of the other tools I use that I love used to be Content At Scale. Now it’s Brandwell, right. And Julia, she’s just fantastic. Love her go girl. But yeah, they had that, like, do you want it? And like the closest I could come to wanting to sound like was Julia, but I don’t sound like Julia and Julia doesn’t sound like me.

So, you know yeah, that the whole drop down sound thing. I’m glad that that was a passing phase.

[00:41:17] Mike Allton: Yeah, yeah, I’ve got just one more question for you. It’ll be a quick one. Out of all the things that we’ve talked about so far, we’ve talked about, you know, abouts and headlines and and developing personas.

Next thing, if I only had time to do one thing, what out of everything we’ve talked about, or maybe something we didn’t mention already, would be the one thing that you’d recommend having the most powerful impact from this AI powered perspective?

[00:41:40] Viveka von Rosen: But that’s the thing! You have, you don’t have time for just one thing.

You can do it all in seconds. I think the headline in the about section are going to be your most important. And we didn’t even like jump into creating content, which is so easy to do, to creating messaging, which is so easy to do. Like. I’m clearly going to have to come back. So as I invite myself back on your show but yeah, I think just nailing your, your, your, your headline and then nailing your about section, those two things I think are probably the, the, the quickest shift you can make to your LinkedIn profile that will have an impact.

[00:42:16] Mike Allton: Well, and I think it’s, it’s important to note that we have done an entire show just about your profile because it is that important. This is something people should spend a significant amount of time on. They should think about it on a regular basis. I mean, I used to recommend people think about their, you know, look at their profile every 36 days and make sure, you know, has anything changed?

Can I add anything? Did I get a certification? So do that. But for folks who do want to connect with you, learn more, Find out what you’ve got going on. Where can they go to connect with you?

[00:42:49] Viveka von Rosen: Probably LinkedIn. You know, it used to be easier. I’m, I used to say like Google LinkedIn expert, you’ll find me good.

Now you have to learn how to spell my name, which is Viveka, V I V E K A, von Rosen, V O N R O S E N. Or you can actually just see it on the screen there. Just Google me, you’ll find me. Let’s connect, you know, just tell me that you heard me on this show and I’m more than happy to connect and answer any questions you have.

[00:43:15] Mike Allton: Well, the good news is we will have everything linked in the show. Yes. You don’t have to remember how to spell anything cause we’ve got AI now and you’ve also got show notes below, but thank you, Viveka. Thank you everybody for listening. That’s all the time we’ve got for today, friends, but remember if you’re just getting started in AI and want a quick rundown of how it’s impacting marketing overall, download the AI marketing primer.

Linked in the show notes below. And you’ll join my community of over 45, 000 successful marketers around the world. Welcome to the grid. Thanks for joining us on AI in Marketing: Unpacked. I hope today’s episode has inspired you and given you actionable insights to integrate AI into your marketing strategies.

If you enjoyed the show, please subscribe on your favorite podcast platform and consider leaving a review. We’d love to hear your thoughts and answer any questions you might have. Don’t forget to join us next time as we continue to simplify AI and help you make a real impact in your marketing efforts until then keep innovating and see just how far AI can take your marketing.

Thank you for listening and have a fantastic day.

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