The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users who currently have a blue tick in the app that, soon, they’ll no longer have…
7 Social Media Tips to Reach People Looking for Beauty Services Social media has become one of the most powerful marketing tools of the current era. With it, business owners can extend their reach into a broader base of interested customers, effectively and inexpensively. Businesses can even target their marketing efforts precisely, saving both time…
Reading Time: 5 minutes For some of you reading this right now, managing marketing tools has become your full time job. Agencies are buried under the weight of countless tools and software. Each one promises to streamline operations, optimize campaigns, and deliver unparalleled insights. Yet, collectively, they achieve the opposite – creating a tangled web…
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. But, I quickly realized how much untapped…
Look, I know that many people are wedded to TikTok, both personally and professionally, and that the debate around whether it should be banned in the U.S. is often an emotional one, as opposed to straight logic-based. But based on the broader evidence that we have around Chinese-based influence operations, there does seem to be…
Recovering shopaholics turn to crafting The phenomenon of “deinfluencing” on social media marks a significant shift in consumer behavior, as an increasing number of individuals reassess their spending habits and the resultant environmental impact. This movement, gaining traction across various platforms, encourages users to question the necessity of purchases and the allure of trends promoted…
Reading Time: 9 minutes “I love your camera setup and studio! You must do a lot of video!” It’s always nice to get compliments like that whenever I join a meeting. While it’s true I do a lot of recorded and live video production, I also use the same video studio setup for meetings with…
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media…
Whether Elon Musk’s X (formerly Twitter) project is performing great or not, X is doing itself no favors with its repeated amplification of misleading, and/or incorrect, stats. Today, Elon Musk pinned this post on his timeline, which purportedly shows that X is reaching new highs in traffic. But that’s not what this chart indicates. First…
Turnover is killing healthcare from the inside The healthcare industry is facing a crisis from within that threatens its very foundation. High turnover rates among healthcare professionals, particularly in hospitals, are presenting significant challenges to the quality, consistency, and efficiency of care provided to patients. According to the 2023 NSI National Healthcare Retention & RN…
Reading Time: 4 minutes I started playing with Magai this past week and I want to encourage you to do the same. It’s an amazing AI tool for marketers! As a long form content creator for years, one of the constant struggles has been to carve out time to repurpose that long form content into short form…
Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Åsa Nyström, our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality:…
Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will…
Beyond 20/20: The Value of Dental and Vision Insurance for Optimal Health In the realm of healthcare, the focus often revolves around medical coverage, leaving dental and vision care sidelined. However, overlooking the importance of dental and vision insurance can have significant implications for overall health and well-being. In this article, we explore the multifaceted…