Meta’s VR social media experiment is coming to more users, with Horizon Worlds being expanded to more regions from today. Meta’s Horizon Worlds enables users to create their own interactive VR experiences, which is the foundation of Meta’s broader metaverse push. Horizon Worlds is still relatively early in its life cycle in this respect, and…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Sleep Chronotypes and Why Sleep is Vital for Your Health Discover your sleep chronotype and learn how to optimize your sleep hygiene for better health and well-being. Illuminate the path to restful nights and brighter days. Sleep is a pillar of our lives, impacting our physical health, mental clarity, emotional balance, and much more. Discovering…
Reading Time: 34 minutes Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams…
Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was…
Amid ongoing concerns around the harms caused by social media, especially to young children, various U.S. states are now implementing their own laws and regulations designed to curb such wherever they can. But the various approaches underline the broader challenge in policing social media misuse, and protecting kids online. New York is the latest state…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Half of all American families must manage a severe mental health-related crisis, study finds 4 in 10 families say a family member’s mental health struggles negatively impacted their own health. Learn how to navigate and overcome these challenges with resilience and support. Introduction: There’s a hidden mental health crisis growing behind closed doors, and it’s…
Reading Time: 3 minutes In the busy B2B marketing landscape, making your brand stand out goes beyond offering a distinct value proposition and a strong content marketing plan. The elements of storytelling transform how companies interact with their audiences, nurture potential clients and boost conversions. By sharing stories that touch the heart, businesses can build a closer…
LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s…
After taking a stand against Brazilian authorities over requests to censor X (formerly Twitter) users, Elon Musk and X Corp. have now agreed to comply with the demands, in the face of growing fines, and a potential ban of the app in the region. Earlier this month, X announced that the Brazilian authorities had issued…
Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the…
Reading Time: 11 minutes “The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” ~ Steven Levy I’m not the first to compare the wave of artificial intelligence adoption and innovation that we’re currently riding to the seismic shift our world underwent during the Industrial…
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel”…