Because originality is overrated. Or sensitivity around it is. I don’t know. Either way, this week, TikTok has launched a new option to share a short, text-based “thought” in the app, that’s then displayed in a speech bubble type display on your Stories bubble at the top of your inbox. As you can see in…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…
How Lux Sales Consulting Helps Professionals in Financial Services Get More Leads with Their SLS Framework™ Financial advisors, insurance brokers, and investment advisors face the constant challenge of generating and nurturing leads. The market is saturated, and standing out requires more than just expertise in finance; it requires strategic marketing and sales systems that can…
I like to joke that my company was a 15-year overnight success story. I never set out to start a business. As an early adopter of digital photography, I regularly had friends and family turn to me for help. They’d bring over bags of memory cards, asking what to do with them, or hoped to…
Looking to use Reels as part of your holiday campaign push? You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms. Short-form video has become the most popular form of content consumption, and if you want to maximize your…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…
How Direct Sourcing Helps the Modern Workforce by Adam | August 30, 2024 Direct sourcing is a talent acquisition strategy that helps companies actively find the talents that are the most interested and aware of the employment brand of the company and get in contact with them due to them being a curated talent pool…
Consider sharing with your audience Reading Time: 18 minutes How is AI transforming the world of marketing and social media? As artificial intelligence continues to evolve, it’s revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful. But what does this mean for marketing agencies and social media influencers?…
Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s…
What’s the best way to measure actual results from your social media promotions? We’re not talking about likes and comments in this context, which are great for building brand awareness. But what we’re really looking at is actual sales generated as a result of your online marketing efforts, and how you measure true return on…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…
Equipping Employees with The Tools of Tomorrow by Adam | August 26, 2024 As the world around us continues to change and evolve at a rapid pace, the industries that drive us forward must adapt. In order to remain successful in the modern workforce, companies and their employees have to be able to keep up,…
Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features…
You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can see in this example, LinkedIn’s new video carousels provide you with an expansive, side-scrolling display…