Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise. But…
ChatGPT has become almost asynchronous with generative AI, with most people that use AI tools now referring to ChatGPT as their key entryway. Of course, other tools are emerging, with Google adding generative AI elements into Search, and Meta bolting AI chatbots onto everything. But when we’re talking AI, it’s ChatGPT that’s the most universally…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Comprehensive Guide to Building Brand Authority and Thought Leadership with Content Marketing Copyright: LinkedIn In the rapidly evolving digital landscape, establishing brand authority and positioning oneself as a thought leader is imperative for businesses striving for longevity and success. The most effective strategy to achieve this is through content marketing. This comprehensive guide will detail…
Consider sharing with your audience Reading Time: 5 minutes What if I told you that AI could take your podcast from concept to production with just a few clicks? In today’s fast-paced digital world, podcasters and marketers alike are facing the daunting challenge of keeping up with the demands of content creation and distribution. The…
In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the landscape of…
While ChatGPT and other generative AI apps are rising in usage, what sort of impact are they really having on actual, practical usage trends? For example, in Search, is ChatGPT really being used as an alternative to Google? Many internet users are very embedded in their ways, and are likely to stick to what they…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Mastering Your Image Online with Top Reputation Management Services In today’s digital age, your online presence can make or break your reputation. Whether you’re a high-profile public figure or a business looking to maintain a pristine image, understanding the essentials of reputation management is crucial. This blog post dives deep into how reputation management services…
Consider sharing with your audience Reading Time: 29 minutes How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? LISTEN TO AI IN…
Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. And then…
Mark Zuckerberg’s future vision for Facebook may not be what you’d expect, and really, not even “social” in any way, based on his latest insights. In an interview this week at South Park Commons, Zuckerberg provided insight into Meta’s longer term plans, his vision for the metaverse, the development of AR glasses and more. And…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Social media has become a powerful tool for local businesses to connect with customers, increase brand awareness, and drive sales. This blog post will explore seven effective strategies that can help your local business thrive on social media platforms. By implementing these tactics, you can enhance your online presence and attract more customers to your…