RIP Circles, the latest feature to be shut down as part of the transition of the app into X. Which is no surprise. X owner Elon Musk has been talking about getting rid of Circles for months, so really, it was just a matter of time. But now the X team has set an official…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Elon Musk (File) Tesla and SpaceX’s CEO Elon Musk speaking at SATELLITE Conference and Exhibition March 9, … [+]Washington 2020. Musk’s refusal to allow Ukraine to use Starlink internet services to launch a surprise attack on Russian forces in Crimea last September has raised questions for the Pentagon. Frank Kendall, the Air Force’s civilian chief,…
Reading Time: 22 minutes “The Sumo Advantage is… alignment with a major market force, capability, or accelerator with the intent to generate revenue and grow market share. It’s a partnership that drives momentum and revenue growth and is, most importantly, a clear and present danger to your competition.” That’s a quote from Bernie Brenner’s book,…
When Francesca Murray started creating travel content in 2014, you could count the number of black female creators on one hand. Now that travel has become more accessible and we have more creators than ever, it’s become a saturated industry. “I recall when the hashtag #blacktravelinfluencer had around 1000 posts. Now, black travel-related hashtags have…
Given the popularity of short-form video, it’s only logical that all businesses should be considering the entertainment value of the medium, and how it could potentially be used to deliver your brand message. The right video clip could give your brand awareness efforts a huge boost, and the DIY ethos of short-form content also makes…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
The Social Media Landscape in the Machinery Industry The days of solely relying on traditional marketing methods are fading, and companies within the machinery sector are increasingly recognizing the value of a strong online presence. In this article, we will delve into the strategies and successful campaigns used by machinery industry players to harness the…
Reading Time: 26 minutes In 2022, Google announced that their Analytics product would have an entirely new version by Summer 2023, and that all brands would need to update and change. The year before that, it was announced that the mechanism most marketers used to track website visitor activity, cookies, would be going away. In…
Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more…
After rolling out its own branded content tags for posts last month, LinkedIn has now also added a new search functionality for branded content partnerships, which will enable users to explore all of the affiliate marketing campaigns that have used the new tags in the app. As you can see in this example (posted by…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
401k Plans: 6 Things You Should Know We’ve all heard of 401(k) plans and many of us are already contributing to one in some form or another. But the number of people who truly understand how 401(k)s work is a much smaller pool. In this article, we’ll look at the 6 most important things to…
Reading Time: 21 minutes Just like launching a rocket into space requires a tremendous amount of initial energy to achieve lift-off, launching a new influencer marketing campaign with brand new influencers takes a tremendous amount of work. But, once a rocket achieves a certain altitude, gravitational forces sheer away and the rocket can continue moving…