Reading Time: 31 minutes How do you successfully scale a partner ecosystem with hundreds of partners? We talked about starting a marketplace of partners for your business in a previous episode, but what happens when your early success translates into increased demand and a slew of new partners? There are app ecosystems in the MarTech…
With 2.9 billion active users, Facebook is the most popular social network of them all – and short-form video is the hottest content format on the block. So a Reels feature was an inevitable addition. As a creator or a brand, diving into Facebook Reels could be a game-changer, getting a fresh set of eyes…
Instagram will now enable you to add song lyrics to Reels, as you already can in Stories, which will provide another music engagement option in the app. As you can see in this example, now, when you add a music clip to your Reel, you’ll be able to select the lyrics option, which will present…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
How to Properly Protect Client Confidentiality Client confidentiality is an essential aspect of any professional relationship. Be it in the fields of medicine, law, finance or any other industry that deals with sensitive information, protecting client confidentiality is crucial. Clients trust their service providers to keep personal and often delicate information secure, and any breach…
Reading Time: 22 minutes By now you’ve no doubt seen how incredible generative AI can be at helping to create outlines, emails, scripts and articles. And the imagery and video that AI is capable of producing is advancing swiftly. But all of that content is based on creative work that already exists, and that could…
Bluesky is fast emerging as one of the major contenders in the race for the top Twitter (X) alternative — and with good reason. The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through…
This is interesting. Under the E.U.’s new Digital Services Act (DSA) regulations, large online platforms, including the biggest social apps, now need to provide regular updates on their active users in the E.U. region, along with various other key transparency updates. Which TikTok reported this week, providing new insights into how many people are using…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
8 Business Ideas for Ski Towns Ski towns hold a special charm that draws residents, tourists, and entrepreneurs all year round, with the potential for especially high traffic during the winter months. These regions carry unique allure, equipped with a blend of natural beauty, thrill-packed activities, and a relaxed ambiance. Embodied within these elements is…
Reading Time: 22 minutes One of the key tenets of our podcast here is the fact that there are a lot of different kinds of partnerships out there. Affiliates, influencers, tech integrations… and of course sales and marketing. Which means one of the challenges facing B2B businesses is knowing which kind or kinds of partnerships…
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. All this because I stumbled onto…
Meta’s moving to the next stage of its paid verification testing, with a new experiment that will see some Instagram users able to filter their main and Reels feeds to posts from “Meta Verifed” users only. As you can see in this example, some users are now able to access a new, dedicated stream of…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…