Some good news for the new year, with post headlines now beginning to reappear on link previews posted to X once again. They’re just now coming back to the web version of the app, with other platforms to follow, with the headline now in a slightly different place, and the preview text not shown. As…
Sydney Water Damages: A Comprehensive Guide to Health Risks and Their Reduction by Andie | December 31, 2023 Between 2012 and 2016, according to the Insurance Council of Australia, natural disasters in Australia (including floods) cost approximately AUD 5.6 billion each year. One region consistently affected is Sydney with its high rainfall and numerous water…
As the year winds down, it’s time to stroll down memory lane and revisit the pop culture moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast, in partnership with Something Great Marketing, explored…
Anytime that a company releases a report in the period between Christmas and New Year, when message traction is especially low, it’s going to be received with a level of skepticism from the press. Which is the case this week, with X’s latest performance update. Amid ongoing concerns about the platform’s revised content moderation approach,…
How Often Should Your Data Be Backed Up? Keeping your data safe is crucial, especially in today’s digital age where cyber threats are becoming increasingly sophisticated. Losing data due to a hardware failure, malware attack, or simple human error can have serious consequences for both individuals and organizations. That’s why it’s important to regularly back…
Reading Time: 6 minutes If you’re a brand with a strong social media presence and are not taking advantage of influencer or affiliate marketing, you’re missing out. The statistics are clear: in 2023, the global influencer marketing segment was valued at $21.2 billion – up by $5 billion from 2022. Affiliate marketing, on the other…
Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we’d run through the 11 most popular launches we released in 2023. New features AI Assistant…
As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a…
Healthier Living Made Easy with Under-Deck Tanks by Andie | December 25, 2023 In the bustling era where the hustle seems nonending, pursuing a healthier lifestyle can be challenging. The Australian Bureau of Statistics states that approximately 67% of adults in Australia are overweight or obese. With such staggering statistics, finding innovative and simple ways…
Reading Time: 6 minutes Automation has become a key part of everyday life. It excels at processing vast pools of data, performing repetitive tasks, and predicting behaviors — making it ideal for vital, time-consuming marketing tasks and gathering important customer insights. Many marketers use an automation workflow to improve their campaigns. But there are risks…
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of…
Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
The Best Loyalty Apps Today by Adam | December 19, 2023 When thinking about traveling, the worst thing that can happen is a delay. This means potentially being late to an event, missing a flight, or at worse getting entirely stranded. The best loyalty apps are good at making sure this happens as little as…