What Is The Difference Between A Marketing Consultant And A Fractional CMO?

Reading Time: 9 minutes In the intricate world of marketing strategy, businesses often find themselves in need of skilled orchestrators to navigate the symphony of brand building, audience engagement, and market presence. Picture your business as a symphony, each marketing component playing a crucial role in creating a harmonious melody that resonates with your audience….

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Do You Need to Use Hashtags on LinkedIn?

There have been various reports circulating throughout different LinkedIn communities as to the effectiveness of hashtags in the app, and whether you even need to bother with hashtags in your LinkedIn posts anymore. As you may recall, for a long time, LinkedIn didn’t actually support hashtags at all, but then in 2018, the platform not…

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Mark Huntley’s Insights: Entertainment SEO in the New Era – Optimizing for Top Stories and Tweet Carousels

Mark Huntley’s Insights: Entertainment SEO in the New Era – Optimizing for Top Stories and Tweet Carousels In the ever-evolving landscape of digital marketing, the entertainment and media industry faces unique challenges and opportunities, especially when it comes to search engine optimization (SEO). With Google’s SERP features continuously adapting, staying ahead requires not just awareness…

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Looking to collaborate with influencers? Here are 7 Questions to Vet Potential brand Collaborators

Reading Time: 6 minutes Influencer marketing makes businesses $5.20 for every $1 they spend on influencers.  A big part of Semrush’s marketing strategy is influencer marketing. Semrush collaborates with marketers like Lily Ugbaja, Erica Schneider, and Sarah Noel Block for Twitter thread takeovers. These threads, fueled by expert influence, attract significant, targeted engagements. In this…

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