Reading Time: 5 minutes I used to hate attending in-person events. I would focus on going from session to session, head down, avoiding having to talk to anyone in the halls, and I certainly wasn’t interested in networking events. When one conference invited me on a two-hour cruise with a few hundred marketers, I couldn’t say no fast enough….
$103,000. $560,000. $3.2 Million. These are some of the figures creators reported making in 2023. In other words, there’s no better time to be a content creator than right now. You don’t get those numbers without a deep understanding of content creation as a business. And you don’t get “business” status without understanding pricing. So,…
Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only…
Trucking and Motor Carriers: Driving the Backbone of Commerce Trucking and motor carriers play an indispensable role in the global economy, serving as the primary mode of transportation for goods across vast distances. From delivering everyday consumer products to facilitating large-scale industrial operations, the trucking industry forms the backbone of commerce worldwide. In this article,…
Reading Time: 10 minutes Buckle up, kids, it’s time for another history lesson. No, we aren’t visiting ancient Western Europe to learn about SaaS Growth… today, we’re headed to ancient Silicon Valley. Ancient in Internet years, at least. 1996, that is. In the mid-90’s, the Internet was literally in its infancy. My first email account…
You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse. It’s little wonder that DMs get a bad rap,…
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the…
The New Era of Power: Taylor Swift and the Dynamics of Celebrity Influence Taylor Swift’s influence extends far beyond her catchy tunes and heartfelt lyrics. In an age where the line between celebrity and influencer blurs, Swift emerges as a beacon of power and representation, embodying the aspirations and dreams of many. Here’s an article…
Reading Time: 10 minutes Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run…
Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact,…
With the latest examples of generative AI video wowing people with their accuracy, they also underline the potential threat that we now face from artificial content, which could soon be used to depict unreal, yet convincing scenes that could influence people’s opinions, and their subsequent responses. Like, for example, how they vote. With this in…
Moving to a new home can be an exciting yet daunting task. Whether it’s across town or across the country, the process of packing up your life and relocating to a new place comes with its fair share of challenges. However, with the right assistance, this transition can be made much smoother and more manageable….
Reading Time: 2 minutes A story from Monty Python’s John Cleese on how to use your tortoise mind to solve big problems and think creatively about marketing scenarios for your business. Some of you may recall the wildly entertaining and witty troupe of actors and comedians, Monty Python. Building off a successful sketch comedy show…
Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund,…