Reading Time: 2 minutes Organic reach on social media has cratered. Pay To Play has never been more true. Yet at the same time, we need community and audiences and reach more than ever. Businesses continue to struggle, consumers trust advertising and influencers less and less, and traditional marketing tactics are getting squeezed. What seems…
In our article on the best type of content to post per platform, we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types. For example, video…
Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share 8 ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos…
PUNK Armada: Embrace Your Web3 Identity The PUNK Armada project was started by @punk4762. They want to build a system where everyone can control their digital life using blockchain. Part of their goal is to teach people about digital sovereignty and how to adapt to new tech while managing their money in a world that’s…
Reading Time: 8 minutes “From the heights of these pyramids, forty centuries look down on us.” – Napoleon Bonaparte Around 2540 B.C., Khufu, the Pharaoh of powerful Ancient Egypt at that time, brought in his vizier, Hemiunu, to plan Pharaoh’s legacy. Previous Pharaohs had built tombs and monuments, demonstrating the might of Egypt’s ruling class throughout the…
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow…
TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post,…
Decoding Profit Margin: Key Metrics for Business Success Profit margin is a crucial financial metric that indicates the profitability of a business. It provides valuable insights into an organization’s ability to generate profits from its operations. In this article, we will explore the concept of profit margin, its importance, calculation methods, and strategies for improving…
Reading Time: 3 minutes There’s just no substitute for seeing people in person. Early in 2023, I spent three days in Phoenix at the B2B Marketing Exchange and had dozens of terrific conversations. I met attendees and potential customers of Agorapulse, I spoke with other vendors and speakers at the event. I hugged old friends…
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search…
The platform formerly known as Twitter has provided some updated usage stats, which are very similar to the same data points that it’s been promoting for months, but may provide some additional context as to where Elon Musk’s X project is at, and what type of performance it’s currently seeing. Across a series of posts,…
International Freight Equipment Transport Demystified Transporting freight is a crucial aspect of modern commerce, ensuring goods reach their intended destinations efficiently and safely. Within the realm of freight transportation, one significant aspect is the transport of freight equipment. This encompasses a wide range of machinery and materials necessary for various industries. In this article, we’ll…
Reading Time: 10 minutes I’m sure you’ve noticed that AI is all the rage right now. It’s becoming a part of the conversation – every conversation – regardless of the setting or context. That’s how I know this isn’t a fad, but rather the kind of black swan event that’s revolutionizing our world on front of our…
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a…