Breaking Boundaries: HYPR’s Bold Move into iGaming and Esports Marketing in the US
As the lines between gaming, esports, and influencer marketing continue to blur, one agency is boldly positioning itself at the intersection of these industries: HYPR. Originally based in Australia and New Zealand, HYPR has made a name for itself as a leader in social media management, talent representation, and influencer marketing, particularly within the burgeoning iGaming and esports sectors. With their recent expansion into the United States, HYPR is taking its expertise to a whole new level, helping brands tap into the powerful and growing worlds of gaming and digital entertainment.
HYPR’s move into the US isn’t just another international expansion—it’s a strategic foray into two of the fastest-growing and most dynamic industries in the world. As they establish themselves in the American market, HYPR is poised to redefine how brands, influencers, and gaming communities connect, while continuing to push the boundaries of what iGaming and esports marketing can achieve.
Tapping into iGaming: A Fast-Growing Industry
iGaming, which refers to online betting and casino gaming, has seen exponential growth in recent years, especially in the US, where regulatory changes have opened up new opportunities for companies looking to enter this space. As more brands turn to influencer marketing to promote their offerings, agencies like HYPR are leading the charge, using their deep understanding of the gaming industry to create powerful campaigns that resonate with both players and fans.
HYPR’s expertise in iGaming is best exemplified by their work with Kirgo, one of the world’s fastest-growing online casinos. The agency was behind David Dobrik’s recent birthday party, a high-profile event that showcased their ability to merge entertainment, influencer culture, and iGaming. By partnering with a major online casino like Kirgo, HYPR demonstrated how influencer-driven marketing can be used to introduce gaming brands to new audiences in creative, engaging ways.
“We’ve always had a strong focus on iGaming,” says Josh Harvey, co-founder of HYPR. “We understand the unique challenges and opportunities in this space, and our goal is to create campaigns that bring brands and influencers together in ways that make sense for both sides.”
Esports: Where HYPR Got Its Start
While iGaming is a relatively new frontier for many brands, HYPR’s expertise in esports goes back to their earliest days. Before the agency was founded, HYPR’s co-founders ran the Chiefs Esports Club, Australia’s most successful esports team. This deep-rooted experience in competitive gaming gave HYPR a unique perspective on the growing influence of esports in the global entertainment landscape.
Esports, with its dedicated fanbase and high levels of engagement, offers brands a unique opportunity to connect with audiences in a more authentic and immersive way than traditional advertising. HYPR’s ability to craft campaigns that resonate with gaming communities has made them a trusted partner for brands looking to enter the esports space.
“We come from the world of esports, so we understand the culture, the players, and the fans,” says Nick Bobir, co-founder of HYPR. “That’s allowed us to create campaigns that don’t just feel like ads—they feel like they’re part of the community.”
HYPR’s background in esports has also helped them work with major gaming influencers and brands, including FaZe Clan, one of the most popular esports organizations in the world. HYPR sponsored FaZe Clan’s recent party in Los Angeles, an event that became so popular it had to be shut down early due to overcrowding. These high-profile events highlight HYPR’s ability to generate buzz and create memorable experiences that bring gaming communities together.
Expanding to the US: New Opportunities in iGaming and Esports
HYPR’s expansion into the US market comes at a pivotal time, as both iGaming and esports continue to grow rapidly in the country. With more states legalizing online betting and the esports industry attracting millions of fans worldwide, HYPR’s move into the US positions them perfectly to capitalize on these trends.
For HYPR, entering the US is about more than just tapping into a larger market—it’s about pushing the boundaries of what’s possible in influencer marketing, especially within the gaming industry. By combining their expertise in iGaming and esports with their innovative approach to talent management and campaign execution, HYPR is creating new opportunities for both brands and influencers to connect with audiences in meaningful ways.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions where they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
Influencer-Driven Marketing in the Gaming World
What sets HYPR apart in the iGaming and esports spaces is their ability to leverage influencers to create authentic, engaging content. Rather than relying on traditional advertising methods, HYPR works directly with influencers who have deep connections to their communities, ensuring that campaigns feel organic and trustworthy. This influencer-driven approach has proven particularly effective in both the iGaming and esports sectors, where audience loyalty and authenticity are critical to success.
Josh Harvey sees this as just the beginning for HYPR’s expansion into gaming-related industries. “We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” he says. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
As HYPR continues to grow its presence in the US, they’re also looking to expand their roster of talent, partnering with influencers who have strong followings in gaming and iGaming. By doing so, HYPR is not only building a powerful network of creators but also helping brands connect with audiences in new, innovative ways.
The Future of HYPR in iGaming and Esports
HYPR’s bold move into the US marks a new chapter in their journey, but it’s clear that their roots in iGaming and esports will continue to drive their success. By blending influencer marketing with the unique opportunities presented by gaming, HYPR is leading the way in creating campaigns that not only capture attention but also foster long-term engagement.
With their new website, createdbyHYPR.com, HYPR is already making waves in the US market. Their deep expertise in iGaming and esports, combined with their innovative approach to influencer-driven marketing, positions them as a key player in the future of gaming and entertainment marketing.
As more brands look to tap into the growing worlds of iGaming and esports, HYPR’s disruptive approach will continue to push the boundaries of what’s possible in the influencer marketing space. With a strong foothold in the US and a global vision for the future, HYPR is set to lead the next generation of gaming and influencer-driven media.
