Radiant’s recent announcement of its deployment on Ethereum’s Mainnet is a monumental step for the project. It opens the door to a staggering $70B stablecoins market and $22B in TVL.
Such accomplishment merits the spotlight, and a well-executed Twitter marketing strategy is crucial to ensure this achievement gets the attention and recognition it deserves.
In this analysis, we will delve into Radiant’s strategy, highlighting its strengths and suggesting improvements to maximize the impact of this milestone.
First Official Announcement (August 22):
Radiant’s initial announcement featured a well-thought-out video trailer. It effectively conveyed the essence of Radiant’s integration with Ethereum’s Mainnet, prominently featuring both logos in a cinematic context.
The conclusive scene provided clarity and included a release date, ensuring that users left with a clear understanding of the upcoming milestone. Good job!
Nonetheless, the accompanying caption missed an opportunity to add value. The real gems lie within the two reply tweets, which received 25 times less attention. Here, we discover valuable insights about the potential market and the opportunities unlocked by Radiant’s deployment on Mainnet. And the numbers are huge!
Radiant could have increased their impact just by incorporating these insights directly into their main tweet caption, emphasizing the vast potential their Mainnet deployment offers.
Rescheduling Announcement (October 2):
Rescheduling events and encountering technical issues are not uncommon in the DeFi space, and this also holds true in real life. What matters most is how these situations are managed transparently within the community. Radiant, in this regard, handled it reasonably well, albeit perhaps with a slight delay.
The tweet explaining the rescheduling, however, could have been more concise and to the point. It included unnecessary information about a DAO vote, which was unrelated to the rescheduling itself.
Remember the copy golden rule: keep it short, clear, and valuable. Talking about an unrelated topic is not recommended, even if it is about an airdrop and it might sweeten the pill. One tweet should always convey one message.
And… that’s it. While Radiant’s concept may be clear to those already familiar with it, a couple of reminders with added value would have been appreciated. One could highlight the supported assets at launch, while another could explain why Radiant is superior to the established lending protocol on Mainnet.
Introduce New Features: Coincide the deployment with the launch of a new and highly demanded collateral asset. This would not only attract attention but also provide an additional reason for users to deposit on Radiant.
Leverage Growth Hacks: Leverage the power of growth hacking techniques to drive user adoption. Get creative and implement an incentivization program — imagine a draw for mainnet depositors during the first week, offering some juicy RDNT prizes or limited edition merch. Such initiatives can significantly boost participation and enthusiasm.
