In a recent address at the Cannes Lions International Festival of Creativity, Elon Musk, the owner of X (formerly known as Twitter), emphasized the significance of free speech on his platform. Musk stated unequivocally that “free speech is more important than making money.”
What Musk Said About Advertisers
Musk expressed his understanding that companies prefer their ads to appear alongside content that aligns with their brand. He acknowledged this preference as acceptable but criticized advertisers who “try to control what other people can say about X.” He firmly believes that “advertisers shouldn’t demand that X remove content just because they disagree with it.”
X Is Trying To Be Safer For Brands
In response to concerns about the platform’s safety for brands, X has been actively working to improve its environment. “X has been active in efforts to improve the platform to make it safer for brands.” This effort aims to reassure advertisers and encourage them to continue their partnerships with X.
Musk’s Analysis
Known for his candidness, Musk rarely holds back on his opinions, even when it might cause him trouble. He acknowledges that “maintaining your tongue check makes you not genuine in society” and stands firm on the principle that “it would be unfair to shut people up merely because an advertiser offers them money to keep them shut.” Musk’s commitment to authenticity and free speech underscores his leadership approach on X.
Changes at X to Boost Business
In collaboration with Linda Yaccarino, the CEO of X, Musk is striving to enhance the advertising business on the platform. This involves “partnering with video companies to bring new content to the platform,” making X more appealing to advertisers.
Plans for an “Everything App”
Musk envisions transforming X into an “everything app.” This ambitious plan includes facilitating messaging, viewing advertisements, and incorporating payment services, allowing users to “send money or even buy a product.”
Balancing Free Speech and Business
Musk’s vision for X places a premium on free speech, often at the expense of potential revenue. He acknowledges the challenge in balancing these two priorities, noting that “many social media platforms will go to great lengths to accommodate the demands of the advertisers, in this case, even if it is the suppression of free speech.” Musk is determined to uphold freedom of speech while striving for business success, despite the inherent difficulties.
Through his candid approach and steadfast commitment to free speech, Musk continues to navigate the complex landscape of social media, aiming to create a platform where genuine expression thrives alongside business innovation.
